Shiseido Fino Premium Touch Hair Mask 230G

This hair mask is designed to thoroughly penetrate and repair hair from the inside out, rather than just providing a temporary surface shine. It’s often praised for its “skincare technology” approach, incorporating beauty ingredients typically found in skincare products. The Fino mask specifically targets concerns such as dryness, damage from coloring, perming, UV rays, and environmental factors.

Key Features and Benefits:

• Intensive Repair: It works to repair hair that has been damaged by chemical treatments (coloring, perming), heat styling, and environmental stressors like UV rays and dry weather.
• Deep Moisturization: Infused with Royal Jelly EX, a rich natural extract known for its hydrating and nourishing properties, it deeply moisturizes the hair.
• Strengthening: Contains PCA (Para-Chloroamphetamine) to strengthen hair fibers, helping to prevent breakage and make hair more resilient.
• Smoothing and Shine: Utilizes Lipidure EX and Dimethicone to repair and smooth the hair’s surface, resulting in a silky, soft texture and a radiant, healthy shine. It helps to control frizz and makes hair more manageable.
• 7 Beauty Essences: The mask is formulated with “seven beauty essences” that are said to penetrate deeply into the hair shaft, providing moisture penetration, moisture control, strengthening, repair, surface smoothing, gloss, and long-lasting color retention.
• Luxurious Feel: Users often report a significant improvement in hair texture, making it incredibly soft, smooth, and easy to detangle. It typically has a pleasant, graceful floral scent.
• Suitable for Various Hair Types: While particularly beneficial for dry and damaged hair, it can be used on all hair types, including fine, thick, textured, straight, and curly hair, though those with very fine hair might need to adjust usage frequency to avoid weighing hair down.
• Sulfate and Paraben-Free: Often highlighted as being free from these common additives, appealing to those seeking gentler formulations.

Texture and Scent: The mask has a thick, rich, creamy consistency, ensuring that a small amount can effectively cover a good portion of hair. It has a distinctive, pleasant floral fragrance that many users appreciate and say lingers subtly after rinsing.

How to Use :

The Shiseido Fino Premium Touch Hair Mask is typically used as a weekly or bi-weekly intensive treatment, but some with very damaged hair might use it more frequently.

1. After Shampooing: After shampooing your hair, gently squeeze out any excess water from your hair. You can also towel-dry your hair lightly to remove most of the water.
2. Apply the Mask: Take an appropriate amount of the hair mask (about 1 to 2 large grape-sized amounts for semi-long hair; adjust based on your hair length and thickness).
3. Distribute Evenly: Apply the mask primarily to the mid-lengths and ends of your hair, focusing on the more damaged areas. Avoid applying heavily to the scalp if you have oily roots, as it can weigh down hair.
4. Massage In: Gently massage the product into your hair, ensuring even distribution. You can use a wide-toothed comb to help spread it through.
5. Leave On (Optional Warmth):
   • For a quick treatment, you don’t necessarily need to leave it on for a long time; many users report immediate results even with a quick rinse.
   • For deeper conditioning, leave the mask on for 5-10 minutes.
   • Optional: For an enhanced effect, you can cover your hair with a shower cap or a hot towel while the mask is on. The warmth helps the ingredients penetrate better.
6. Rinse Thoroughly: Rinse your hair thoroughly with lukewarm water until the water runs clear and your hair feels smooth.
7. Frequency: Use 1-2 times a week, or as needed, depending on your hair’s condition.

Ingredient List :

• Water
• Sorbitol (Moisturizer/Humectant)
• Dimethicone (Emollient, Silicone for smoothness and shine)
• Hydrogenated Rapeseed Alcohol (Emollient, Viscosity controlling)
• Isopentyldiol (Solvent, Moisturizer/Humectant, Emollient)
• Behentrimonium Chloride (Conditioning agent, Preservative)
• Amodimethicone (Silicone for conditioning and shine, water-soluble)
• Hydroxypropyl Arginine Lauryl/Myristyl Ether HCl 
• Dihydroxyethyl Stearyl Propyl Dimonium Oligosaccharides (Conditioning)
• Glutamic Acid (Moisturizer/Humectant, helps strengthen)
• Trehalose (Moisturizer/Humectant)
• Squalane (Emollient, helps hydrate and reduce frizz)
• Steartrimonium Chloride (Conditioning agent, Preservative)
• PEG-90M (Emollient, viscosity controlling)
• PCA (Pyrrolidone Carboxylic Acid) (Skin-identical ingredient, humectant, strengthens)
• Phytosteryl/Octyldodecyl Lauroyl Glutamate (Emollient)
  Hydrolyzed Wheat Protein (Moisturizer/Humectant, strengthens, adds shine)
• Polyquaternium-64 (Conditioning agent)
• Royal Jelly Extract (Nourishing, moisturizing)
• Isopropyl Alcohol (Solvent)
• Cetyl Alcohol (Emollient, fatty alcohol)
• Octyldodecanol (Emollient, perfuming)
• Propylene Glycol (Moisturizer/Humectant, solvent)
• Butylene Glycol (Moisturizer/Humectant, solvent)
• Tocopherol (Vitamin E, antioxidant)
• Phenoxyethanol (Preservative)
• Sodium Benzoate (Preservative)
• Fragrance
• CI 15985 (Yellow 5) (Colorant)